Print, Digital and SEO Copywriting

Get copywriting and content with a sense of adventure.

 
 

You’ve got a great product/business/shiny new thing. But how do you tell the world about it?

Copywriting is the art of weaving together engaging, informative and compelling words to sell a product.

SEO copywriting takes this to the next level for the digital age. Copywriting for Search Engine Optimisation is about putting the right words in the right places to make sure your customers, readers or kinfolk can find you on the internet.

Everyone can write – but it takes time and training to do SEO copywriting well.

Specialising in SEO copywriting and content planning, I have a huge range of experience in writing for businesses of all shapes and sizes.

As a freelance writer based in Queenstown, I work with businesses to write copy that knocks the sock off humans and search bots.

Copywriting services

  • Website copy

  • Information architecture 

  • Blogs and content writing

  • Magazines 

  • E-books, lead magnets and whitepapers

  • Digital content strategy

  • EDMs and newsletters

  • Sales pages 

  • Tone of voice and brand documents

  • Customer personas

  • Social media

 
 

“I really like Bethany’s expertise and that she’s so easy to work with. She’s always one step ahead; ‘if we do this, then link to that’, her work is just brilliant.”

Lynda Hensman, Ivy Box Gallery Founder and Director

 
 
 

Why do you need an SEO copywriter?

Great SEO copywriting isn’t just about getting click-throughs. It’s also about conversions. This is where many people go wrong with their SEO. They’re encouraged to believe that getting on the first page of Google – any first page of Google – is all there is to it. 

Bad SEO practitioners promise quick, first-page results. But their clients end up on the first page for bizarre search queries that don’t get used by their customers. It’s no good ranking on page one for “brown flavoursome ovals” when your customers are searching for “locally roasted coffee beans”. 

This is why user research, keyword research and solid traditional writing skills need to work hand-in-hand. And this is why you need a good SEO copywriter.

The secret to great content writing

So, what’s the secret to great writing for businesses? Well, I start with questions. 

I’ve worked with entrepreneurs, small businesses and whopping big brands to create compelling copy and smart content strategy. My process starts with research – getting to know you, your customers, your audiences and where you aspire to be. 

  • Is your website lacking SEO copy that converts readers to customers and is aligned to who you are and what you do?

  • Do you need a series of blog posts with carefully-chosen keywords and topics that’ll engage your current audience and bring in new readers? 

  • Do you know who your ideal customer is, but aren’t sure how to reach them? Let’s get that sorted. 

  • Are your newsletters a chore to do? Are your subscribers dwindling like a club crowd when the lights are on? It’s time to spice things up.

    With clear goals, clever planning and creative copywriting, together we’ll take your online game to the next level.

How I work

Let’s create a plan of what kind of words you need and where. I’m happy to work with your designer, web developer, marketing team and other stakeholders to help ensure your project runs smoothly. In many cases, I’ll even proofread the final project for free. 

Let’s start with a friendly kōrero.